In the realm of Search Engine Optimization (SEO), anchor texts play a crucial role in determining the relevance and authority of a webpage. An anchor text is the visible, clickable text in a hyperlink that leads to another page or website Anchor Texts. When utilized effectively, anchor texts can significantly enhance a website's search engine rankings and user experience. Importance of Anchor Texts in SEO SEO Relevance: Search engines like Google use anchor texts to understand the context and relevance of the linked content. A well-chosen anchor text can indicate to search engines what the linked page is about, potentially boosting its ranking for related keywords. User Experience: Clear and descriptive anchor texts improve user experience by providing visitors with a preview of what they can expect when they click a link. This transparency helps in reducing bounce rates and increasing engagement.