Ymart News

Ymart success at Small Business Forum 2015

On Nov 15th Ymart presented itself at Small Business Forum held by Enterprise Toronto at Toronto Metro Convention Center.We are very happy to say that Ymart first public appearance was a great success

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Branding and mistakes many small businesses are making

Many small businesses have never had time to think about branding and create a cohesive brand strategy. Many treat it as a last priority and if not completely neglect branding aspect delay it greatly.

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Joined: 31 Dec 1969

  Posted: Tue Oct 06, 2015, 07:59pm
  Subject: The 5 Keys of Marketing Strategy
Quote  

What’s the difference between the confident entrepreneurs who lead growing businesses and owners who can’t get out of survival mode?  It all comes down to this:  All successful businesses have a clear marketing strategy that makes everything they do more effective.

Unfortunately, many busy small business owners get so caught up in tactical daily marketing execution like building a website, sending email, tweeting, advertising, optimizing a landing page, blogging and so on, that they are not taking the time to work on the decisions that’ll improve the performance of their tactics.

Strategy is simply the decisions you need to make so your tactics work better.  Your marketing strategy is the foundation for creating awareness, generating interest, closing new sales and continuing customer engagement. Your marketing strategy guides your company culture, your products and services mix and your pricing.

There are many things to consider when crafting a successful strategy, but there are five key decisions that over the years I have seen help hundreds of small business owners grow their sales and create sanity in their businesses.

The 5 Keys of Marketing Strategy

  1. Who is your narrowly defined target customer?
  2. In which category does your business exist?
  3. What is your unique benefit?
  4. Who is your real competition?
  5. How are you clearly different from your competitors?

Read full article http://smallbiztrends.com/2014/09/5-keys-great-small-business-marketing-strategy.html

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Danielle
Joined: 24 Sep 2020
  Posted: Thu Sep 24, 2020, 06:32am
  Subject: Reader
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jiuer7845
Joined: 16 Apr 2021
  Posted: Fri Feb 18, 2022, 01:07am
  Subject: bas121
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