In the present quickly developing digital landscape, the collaboration between e-commerce and digital marketing has turned into the main impetus behind online sales. As buyers progressively go to the web for their shopping needs, organizations are constrained to outfit the force of digital marketing methodologies to stay serious and arrive at their main interest group actually. In this article, we will dig into the universe of e-commerce and digital marketing, investigating how these two parts work connected at the hip to boost online sales.